Episode 49
He Quit His Job and Never Touched a Single Product
Pedro Bermudez — Founder of Reseller Engine
29:23
Pedro Bermudez left corporate life and built an Amazon FBA ecommerce business to $2,000,000 in revenue in his first year, without ever picking, packing, or shipping a single product himself. He started reselling on eBay, moved to Amazon's Fulfillment by Amazon program in 2015, and built direct relationships with brand founders once Amazon began restricting sellers around 2022 and 2023.
Pedro is the founder of Reseller Engine, where he teaches corporate professionals how to build the same kind of Amazon reselling business as a side income, done quietly while they still hold a full-time job. He later built a second business, a personal brand on LinkedIn, that also does multiple millions of dollars a year, without paid advertising.
In this episode, Steven and Pedro cover how Pedro pitches brand founders on exclusive distribution deals and payment terms, why owning inventory beats drop shipping when you have access to Amazon's sales data, the product categories Pedro avoids and why returns make women's clothing one of the hardest to sell, the biggest mistake Pedro made waiting too long to leave his corporate job, and why he believes a side income built in secret is the safest way to start.
Key Takeaways
- 1Built a $2,000,000 first-year Amazon FBA business without ever picking, packing, or shipping a single product
- 2Started on eBay, then moved to Amazon's Fulfillment by Amazon program in 2015
- 3Brand relationships became the only sustainable path once Amazon restricted new sellers around 2022 and 2023
- 4Some brand partnerships come with payment terms, including one deal with a $300,000 credit line to sell through a brand's full catalog
- 5Helped one brand save roughly $90,000 a month by training their internal team instead of using an outside agency
- 6Built a second, multi-million dollar business as a LinkedIn personal brand, replacing paid Instagram ads entirely
- 7Avoids women's clothing and low-margin grocery categories due to high return rates and thin profit per item
- 8Built the Amazon business in secret while still working a full-time corporate job
What This Episode Explains
- How real estate operators scale their businesses and portfolios
- How passive investors can earn income through real estate without active management
- Insights from Pedro Bermudez's experience as Founder of Reseller Engine
- Started on eBay, then moved to Amazon's Fulfillment by Amazon program in 2015
This episode features a conversation with Pedro Bermudez on The Wealth Clock with Steven Weinstock.
Frequently Asked Questions
How much revenue did Pedro Bermudez make in his first year of Amazon FBA?
Pedro did about $2,000,000 in revenue in his first year reselling on Amazon, without ever picking, packing, or shipping a product himself, since Amazon's Fulfillment by Amazon program handled all of that.
Why did Amazon start restricting sellers around 2022 and 2023?
Amazon cracked down on scalping of items like baby formula during the pandemic and on counterfeiters flooding the marketplace with cheap fake goods, which made it far harder to sell a brand's products without a direct relationship with that brand.
How does Pedro Bermudez pitch brand founders on working with him?
He shows brand founders hard sales data comparing similar products doing millions in sales on Amazon to their own underperforming listings, then offers to build their Amazon presence at no upfront cost to them in exchange for buying their products at a wholesale discount.
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Full Episode Transcript
Steven Weinstock (00:00)
My guest today walked away from a corporate job and in his first year in business he did about two million dollars in revenue without ever touching a single product that he sold. No warehouse, no picking, no packing, no shipping. Then he did something even harder. He walked away from that and he built a completely different business, a personal brand on LinkedIn that now also does multi million dollars a year.
This is the story of how he did both and how he thinks you can build your own version, maybe in secret, while you still have a job to fall back on. Welcome back to another episode of The Wealth Clock. I'm Steven Weinstock, and today I'm talking with Pedro Bermudez, founder of Reseller Engine Reseller Engine. Pedro left corporate life and built an e-commerce business to multi-millions of dollars a year. We're gonna get into it, Pedro.
Thank you for scheduling time to come on. I know we were going back and forth. the intro that I did, did I make any mistakes? tell me about your background.
Pedro Bermudez (00:59)
Yeah.
Steven Weinstock (01:00)
go ahead. I saw you squinting and squirming over there, so tell me what I did wrong. And you
Pedro Bermudez (01:05)
Well
Steven Weinstock (01:05)
you have the audience, so go for it.
Pedro Bermudez (01:07)
Awesome man. No, you did you almost got it right. the thing
Steven Weinstock (01:11)
Yeah.
Pedro Bermudez (01:11)
is I still sell online. So I do both. So I still have a a pretty large
Steven Weinstock (01:15)
Right.
Pedro Bermudez (01:16)
e commerce store. my wife and I have been doing that for ten years now, but on I've also built a personal brand on LinkedIn, Instagram, and YouTube as well. So
Steven Weinstock (01:27)
take me back to the version of you that was still working a corporate job. What did that life actually look like every day?
Pedro Bermudez (01:35)
Yeah, it was a it was a life of despair. I would describe it as that. So I never quite felt right working a corporate job. I did what I had to do to get ahead and survive, but it was just that. I I felt like
Steven Weinstock (01:49)
Yeah.
Pedro Bermudez (01:50)
no matter what I did, I was paid enough to stay quiet and I wasn't gonna live the lifestyle that I wanted. And I definitely wasn't gonna be able to give my family what they deserve.
And I've had this, I don't know if it's a delusion or what, but my whole life, I've always wanted to live an extraordinary life. And I grew up really poor. I grew up in Vancouver. I'm originally from Peru, immigrated to Vancouver in Canada in the eighties. and we struggled, right? Like my parents struggled, minimum wage jobs. It was it was a shit show really. but I always had this idea that I could live an extraordinary life.
And I did everything I was supposed to do. Went to university, got the grades, got the corporate jobs, but I just felt like the pay and the lifestyle didn't align with my standards.
Steven Weinstock (02:36)
What industry were you in?
Pedro Bermudez (02:38)
So I've done quite a few things. So I've done construction, I've done consumer package goods, I've worked for Coca-Cola bottling. I've worked in tech. I was a procurement director at Nokia, the network company. So I didn't sell cell phones, we sold infrastructure and I was director there. I worked for a company called MTU Detroit Diesel. We sold underground mining engines for heavy equipment. and I worked for the postal service as well as a director.
For transportation services. So 50% of e-commerce went through the contracts that my team signed, and I was directing that team as well. So I've had good jobs. It's not like you know, a lot of people would think that I'm crazy for doing what I did. Because like I had that pensionable job, high pay, high prestige, mega title on LinkedIn, but I just wasn't happy.
Steven Weinstock (03:26)
okay, so let's back up for a second. your parents immigrated to North America, I guess we could say. you are growing up broke, but I would guess probably better than had you not come to North America. So your parents I guess made the right move by coming up here.
Pedro Bermudez (03:45)
On the contrary,
man, we live we lived we live like rock stars in South America. So
Steven Weinstock (03:50)
So tell me,
why did they leave?
Pedro Bermudez (03:52)
So the late mid mid to late eighties there's a lot of political instability. So my
Steven Weinstock (03:56)
Okay.
Pedro Bermudez (03:57)
my father was a successful business owner in Peru, had multiple gas stations, connections, production business for television.
Steven Weinstock (04:07)
wow.
Pedro Bermudez (04:08)
yeah, like we had we had everything going for us. It was just dangerous, you know. I guess the move was made so that we would have a safer future.
So my dad took off a couple of years after we got here 'cause it was like he didn't like the lifestyle, he didn't like the the the downgrade in status and he just left. And that was pretty much the last time we saw him.
Steven Weinstock (04:29)
okay, so you have quite a background.
I'm not gonna get into that part, but the audience and myself can guess how tough that was. okay, so you're working a corporate job, you wanna do something extraordinary. What made you pick e commerce specifically and why not something else?
Pedro Bermudez (04:46)
Well, I had a job and I e-commerce, it was kind of a funny story. Like our first contact with it was eBay. and it was it was easy. And it was something that I could do without anybody really knowing. It's a fairly anonymous business. I didn't have to have like a front facing personality. All I had to do was buy something for a lower price and list it online to
millions of people that were looking for products at a higher price. And then I just had to figure out a way of doing it thousands of times a month. So eBay was good. We were getting, you know, 10 to 30 sales per day, which is pretty good, you know, for side money. But I realized that I was doing the picking, packing, shipping and it was a pain in the ass. And then we discovered Amazon. And Amazon provides fulfillment services. So we tapped into that.
And we were able to sell, you know, a thousand items a day that way because we didn't have to do any of the pickpacking and shipping. All I had to do at this point was build relationships with suppliers that could provide me with products consistently.
Steven Weinstock (05:44)
What year are we talking about?
Pedro Bermudez (05:46)
Two thousand fifteen.
Steven Weinstock (05:47)
Got it,
Pedro Bermudez (05:48)
Yeah.
Steven Weinstock (05:49)
Okay, so you're selling products, you're not actually handling the products, you're dealing with suppliers. either they're what's called drop shipping or they're sending it on your behalf to Amazon's warehouse. for some of you out there or don't know, Amazon has what's called fulfillment by Amazon, I believe it's called, and they will ship it to you. A lot of people who are buying something on Amazon.
think that Jeff Bezos has these items himself in his own warehouse. Little do they know that lots of people like Pedro have purchased these items, took the risk, send it out to Amazon's warehouse, paid them rent to keep it there, and if it does sell, split some of that money to Mr. Bezos himself. Am I correct?
Pedro Bermudez (06:33)
Yeah, that's correct. So it's not drop shipping. We own the inventory. And it's not a question of if it sells, it's when it sells. Because Amazon is actually very peculiar. They give us all of the data for all of the sales for all of the items on their catalog. So I could tell down to the minute that something sold in the past. So I know when there's sales pikes, when there's demand, I know how many competitors I have, I know how much items they have in stock. So every decision that I make about inventory.
Is underwritten by a lot of information. So I already know it's gonna sell. So it's like a sure bet for me.
Steven Weinstock (07:06)
So take me back about ten
years ago, you discovered eBay, you then discovered Amazon where you could really I guess 10x your business and really focus your time on the bigger picture and less with, you know, packing boxes and heading to the post office. you started with I wanna say brand name items.
what category are we talking electronics? We're talking soap and shampoo.
Pedro Bermudez (07:31)
So at the beginning it was everything. At the beginning it was actually books. then we
Steven Weinstock (07:34)
well.
Pedro Bermudez (07:35)
got into video games. we did some clothing, then we got massively into toys and collectibles, and then we pretty much got into a cycle where we would cycle in and out of whatever product was in demand for the season. So for example, if it was close to back to school time, we would sell backpacks, pencil cases.
Chromebooks, things that people that go back to school would need. Art supplies, things like that. you know, closer to Halloween, we would sell a lot of candy. And then we would shift into coffee and giftables for Christmas. Right. And then we would switch into spring and summer products starting February. the toys would carry us all the way into April, really. But March, April, May, June, we would sell.
pool items, pool filters, we would sell camping equipment. Then we got into more evergreen products. HVAC, for example, things for the house, repairs, tools, any any of those kind of industrial items sold all year round. So we have a pretty diverse catalog. Amazon allows you to sell everything and just about anything you want.
Steven Weinstock (08:36)
Well,
do Amazon ever restrict you on what you could sell, what you can't sell?
Pedro Bermudez (08:40)
Yeah, absolutely. So back when I started, there was very few restrictions. You could pretty much buy and sell anything you wanted. And in around two thousand twenty two, twenty-three, Amazon started restricting a lot of sellers because there was a lot of what we call like unsavory activity. People were scalping, you know, important items like baby formula and
Health supplies during the lockdown. So they started restricting things. And then there was a big push by counterfeiters. Counterfeiters figured out that they could sell wholesale to unsuspecting Amazon sellers, which would then flood the market with cheap counterfeit goods. So Amazon started realizing what was happening and they had to protect their brand. So they started blocking access. And I think that a lot of Amazon sellers that didn't adapt, like they're no longer in business because they didn't make a shift.
There was one key shift that needed to be made. And that was to established establish a direct relationships with with the brands that you're trying to sell, meaning that you're buying the products from the brands as opposed to just anyone who's selling them.
Steven Weinstock (09:41)
Wow. So if somebody is starting today, can they just go to Walmart or Target and buy items that are what they deem, you know, discounted, maybe it's on sale, the store is closing, and they can get items for cheap and then just list that on Amazon? Or are some of those brands gonna be tough to sell, even though they're not counterfeit?
Pedro Bermudez (10:02)
They're almost impossible
to sell now. So like you might have a one in two hundred chance of being allowed to sell it with a new account. So one in two hundred chance of being allowed to sell it. And if you are allowed to sell it, there's so much uncertainty of whether or not you'll be allowed to continue to sell it that you may invest in inventory but not be able to sell it because they'll just restrict it as you're shipping it or while it's at the Amazon facility. And then it's your responsibility to get it back at your cost.
Steven Weinstock (10:30)
wow, so there is a lot of risk. I mean Amazon really you know acts like the policeman, which, you know, they have to protect their brands. But
Pedro Bermudez (10:38)
Yeah. But
the way that we do it now is we get registered by the brand on Amazon because there's a process for this and we're immune to this problem.
Steven Weinstock (10:47)
And to get registered with a brand, obviously, you know, there's brand A and brand Z. some brands, you know, may not talk to you unless you're doing hundreds of millions of dollars a year. And I guess there are some brands, you know, that will sell to anybody as long as they register.
Pedro Bermudez (11:02)
Well, there's brands, there's there's a lot of brands out there, right? We're talking five hundred thousand different brands. Some founders are really good at creating products, and some founders are great at selling them at the retail level at stores, and they have that entire network built out. But when it comes to Amazon, it's a complete like vortex of doom. They have no idea what they're doing. So what we do is we approach these companies and we have a way of identifying who they are and how much they sell. And we're happy to purchase their products instead of
you know, them having to hire an agency to deal with it or them trying to figure it out on their own. So instead of us being a cost for a brand to get distribution on Amazon, we're actually a customer for them. And it just makes sense. It's a good partnership. We do the work that an agency would do by and an agency would charge them to do it. And what we do instead is hit we just say to them, hey, we'll do all of the work that the agency would do.
Just sell us your products at a discounted rate so that we can resell them for a profit.
Steven Weinstock (11:59)
And do you try to get exclusives from these brands?
Pedro Bermudez (12:01)
We do. Yeah. So it doesn't happen immediately, but you know, after you've demonstrate that you can sell fifty to a hundred thousand dollars a month of their products when they had no sales in the past or very little sales, you can you have a lot of leverage. So not only do we get exclusives, but we also get payment terms. So that means like they'll give us a three hundred thousand dollar credit line to put all of their catalog on Amazon, we'll sell through it, we'll collect the money from Amazon and then pay them for their for the products that we purchased.
Steven Weinstock (12:29)
wow.
So
Let me just walk through this. So you might have a founder who comes up with an item, you know, he's not Sony, he's not you know, Proctor and Gamble, he's just somebody who came up with an item in an industry, whatever it is, whether it's home goods or a tool, or something, you know, whatever it is. And instead of them doing I guess all the research and how to get the distribution, you know, they want to focus on
tinkering and building and coming up with the item, they would deal with a company such as yours to not only get them on Amazon, but you would actually be one of their first or biggest customers.
Pedro Bermudez (13:09)
Exactly. a lot of times we start as one of their smaller customers and then we become their number one revenue channel.
Steven Weinstock (13:17)
what's your pitch to them? Are
these
the people who find you,
maybe a little easier, you know, to close that sale. But if you come across an item, what's
your pitch?
what do you speak to them about?
tell me,
what's the pitch?
Pedro Bermudez (13:36)
Yeah,
so I mean, we have a lot of data. Again, Amazon gives us all of the data. So one of the easiest things to do is first we reach out to them by email. We have a whole sequence that we have that we follow, where we just express interest in purchasing their product. So I mean they're in business to sell products, so why wouldn't they respond? Right. Once they respond, then we have a conversation about how we wanna sell their products and we'll introduce some doubt as to how they've been going about selling on certain marketplaces, such as Amazon.
And we do that by showing them hard data. we do comparables. We show them comparable products that are doing millions of dollars in sales on Amazon and compare it to them that are doing very little or no sales on Amazon. And then we propose a plan on how we would go about making that happen for them without any risk to them. So all of these founders, man, like they just want to increase the valuation of their company for an eventual exit. That's what they want.
And if they're not on Amazon or they're doing poorly on it, it doesn't help their valuation. So the way that I position it is like, hey, I'm gonna help you get 5,000 reviews. At that point, you can go up to corporate Costco or Sam's Club and say, Hey, look, I've got 5,000 reviews. I got national distribution on Amazon. Put me in your stores, and all of a sudden you just made your company huge because you're everywhere now. So it's it's they feel stupid saying no.
Steven Weinstock (14:53)
Any
mistakes you've made along the way?
Pedro Bermudez (14:55)
Yeah, waited too long to get into this. Like that's my biggest my biggest one. I was kinda stuck in the comfort of a corporate life. even though I hated it, it was you know, the money came in every two weeks. then like I got stuck in the easy mode of Amazon, the pre twenty twenty two mode, where you could just buy anything without having brand relationships. I wish I had gotten into that sooner.
Because it's just infinitely easier. Like right now, my Amazon workday is pretty simple. I just see what sold the day before. I pump it into AI and then I figure out my replen orders and I'll send out a few more emails to brands that interest me in specific categories. And I'm at the point now where I can pick who I want to work with. I don't I don't have to chase anybody. I get referrals. founders know each other.
And they're like their friends see them growing and they go, Hey, like how did you grow your brand on on Amazon? And they'll say, Well, just work with Pedro. And, you know, on any given day, five brands will reach out to me and ask me what it would take to work with them. So I'm I'm I'm in the position now where I can start setting my own rate in terms of like how much I'm willing to pay for a product. a lot of times for a brand, it's strategic to get on Amazon for the very reason I mentioned earlier.
Like they just want a higher valuation.
Steven Weinstock (16:10)
Are there any categories that you stay away from?
Pedro Bermudez (16:13)
Yeah, I don't do women's shoes or women's clothing in general. too many returns.
Steven Weinstock (16:18)
Is that reason? That's the only reason.
Pedro Bermudez (16:19)
Yeah, it is.
Steven Weinstock (16:20)
Okay, that's very interesting.
Pedro Bermudez (16:22)
Yeah.
Steven Weinstock (16:22)
too
many return. I guess you tried it and it it didn't work out.
Pedro Bermudez (16:26)
Exactly. We we got a bit of a taste when we did eBay, you know? Somebody would write back saying this this outfit is not a size ten. It's not a real size ten. It's like, what do you mean it's not a real size ten? It's size ten, it's ti size ten. It's like I didn't change it, right? But it's just like people have ideas about how things should fit and there's a lot of like
changing your mind with sizes or how something looks or I bought s something in red but I want it in orange or you know, they look at a color on a screen and it looks more blue and they write you something like, I thought it was turquoise. It's like, okay, whatever. So I don't want to deal with that. so I won't do that. I don't like doing grocery personally. just because it's such low value. I I prefer items that give me like a net profit of around eight dollars a piece.
so unless I'm doing fancy groceries, I won't touch groceries. Mm-hmm.
Steven Weinstock (17:18)
Interesting. now I'm
gonna ask you a rough question. you said women's clothes and you didn't say men's clothes. Are you saying women's clothes are you know, the customers of women's clothes are more particular or and I'll give you an out, or are you saying that men's clothes are size where size ten means size ten and that's it.
Pedro Bermudez (17:37)
I think I think men are just less picky with what they buy. That's all it is. So I've sold men's undershirts and I've never had a return. You know, they just okay. It's a t-shirt's a t-shirt, you know?
Steven Weinstock (17:49)
Okay.
So talk to me about coaching. you have a successful e commerce business. you're doing this, you know, on your own, so to speak, and then you decide to share the secret sauce with other people.
Pedro Bermudez (18:01)
Yeah, look, over the years, people have just been asking me how I've been able to do this. You know, it started with my neighbors asking me, and I kind of got them into it and they got into different categories. Like I don't see the Amazon space, like especially when you're talking about building direct relationships with brands as something hyper competitive. I only have a limited amount of capital. So if I land a a deal with a bicycle brand that sells bicycle components.
That catalog, and I know from experience, has 2,000 pieces in it. And the average cost per item in that catalog is $20. And each one of those items sells between 60 and 100 times per month. I would never have enough money to buy everything in that catalog and then try to get five or six more of those catalogs. It doesn't matter to me.
Steven Weinstock (18:50)
Understand.
Pedro Bermudez (18:51)
So, like having a client that comes to me that wants to learn how to do this that lives in North Carolina, and I'm using this as an example because I just talked to one. She just landed a brand that does cleaning products. And it's a very specific type of cleaning product. It's organic and there's a lot of demand for it over there. Like I have no way of even knowing that it exists. And she just went and followed our process and landed that deal.
And now she's gonna be happy and she's gonna make money and she's gonna refer me to her other friends. I wouldn't have had enough money to get into that space as well. You gotta pick your niches and you gotta pick your catalogs, and also you wanna work with people that you like. So I find that in this kind of business, the relationships that you build, like, and I mean.
with my clients are just as valuable as the relationships that I build with my suppliers.
Steven Weinstock (19:40)
So the clients that you have are these founders of products that you could sell? Or are these reseller people who are looking to get in the resell yeah?
Pedro Bermudez (19:51)
So
my my client type is a forty to or thirty-five to fifty-five year old person that works in corporate, that feels like they're not making enough money. They're basically me, right? Somebody who wanted to get more for their time, be able to generate more for their family, have a legacy. Maybe they're incredibly bored at work and they're underutilized.
Those are the people that reach out to me, people with no e-commerce experience, but that they they feel that they could do something else. And we help them use their nine to five skills to build an an awesome business that they can do in secret without anybody knowing. and you know, it it exceeds their expectations. Most people that come to me, they just want to make an extra couple thousand bucks a month. And then they end up finishing the program with a business that makes an extra couple thousand dollars a day.
So it's it's actually super rewarding. And like I said, the relationships that I built from that, like clients of mine have approached me about real estate deals, other investments, just because like you create wealth.
Steven Weinstock (20:52)
Yeah, I mean you're building a network of entrepreneurs, you have people that you're helping, people that trust you, you have a relationship with these people and sometimes it spills over into, like you said, a potential real estate opportunity or yeah.
Pedro Bermudez (21:06)
Software. Like I've
got I've got more than one client that has built software that have asked me to to play in that space with them, helping them promote it. And I get a cut out of every subscription and they have hundreds of subscribers every month. Like there's d so many different ways to tap into a community of people that become successful. Yes, and there are brands that come to me as well. so for example, we had a a client who has a pretty big brand.
They had an agency working with them. The agency was charging them like a fifteen thousand dollar a month retainer plus five percent of sales.
Steven Weinstock (21:38)
Well.
Pedro Bermudez (21:39)
So we taught their internal team how to operate their Amazon business, and now two people do it.
And
Steven Weinstock (21:44)
Interesting.
Pedro Bermudez (21:45)
yeah, so like they're saving about ninety thousand dollars a month because of that.
Steven Weinstock (21:49)
Wow,
talk to me about LinkedIn. you built a personal brand. tell me why LinkedIn, why not some of the other social media out there.
Pedro Bermudez (21:59)
Yeah, so I I started on Instagram actually. So I I did I couldn't start on LinkedIn because when I started my personal brand, I still had a full-time job. So I couldn't I couldn't really advertise it on LinkedIn because everyone would find out. I started on Instagram around five years ago, and three years ago, I came out on LinkedIn. LinkedIn is super powerful for different reasons. On Instagram I was spending around
$30,000 a month on ads to get my personal brand out there and my message everywhere. Right. So we had a few hundred thousand views per month and some clients coming in from that. I had a small YouTube presence, but my primary acquisition channel for clients wanting to start a side business or grow their existing Amazon store was Instagram. LinkedIn.
was an organic path for me. I didn't have to pay any money for advertising. And what I do on LinkedIn is I generate leads by writing posts that are relatable to my ideal client type. So I talk about the pain of the nine to five employee who hates their job or has been passed up for promotions. All of the things that happened to me, that's what I use LinkedIn for. And it's almost like therapy. Like if you go through some of my posts, you you see you get to know who I was.
And a lot of people see themselves in that. and of course, there's a it's built like a funnel. So, you know, people see the profile, they click on the links, they go to my website, they watch the video that explains the business. I invite them to a workshop, they can see this live, or I have an open house where people just come in and ask me any question that they want about making money outside of the nine to five, and I just share my experience with them. And I think that builds a lot of trust.
and then eventually, like, you know, somebody sees you enough. they want to try it out. This isn't rocket science, man. Like this is a simple business. You're just buying stuff and putting it on a platform where there's thousands of people looking for products to buy. I don't have to create my own website. I don't have to do anything. Like I it's just there. And LinkedIn just helps me get my message out.
Steven Weinstock (23:56)
you mentioned a few times building the side hustle in secret. Why is in secret important or important to a few people?
Pedro Bermudez (24:06)
Yeah, I think I think people fear leaving their job. And the thought of it, like if I was just to market this as like, hey, leave your job forever, they'll think in this economy that's crazy. So when I do it do it in secret, it's because you can literally have a an Amazon store without anybody knowing. You set up an LLC or a corporation, it's anonymous in certain states, and you can just start
Calling suppliers, emailing them, following our scripts, and you're gonna get responses. And once you get products and you have a way to distribute them, you have a real business. And if you don't want to tell anybody about it, you don't have to. Now, why is it important for some people for it to be secret? Because maybe they have a really good job. You know, maybe they make a lot of money and they don't wanna, they don't want to walk away from something that's guaranteed. So you can do this as a side hustle, but
People very quickly realize that this could far exceed their salary.
It's just matter of doing it long enough to get good at it.
Steven Weinstock (25:01)
Well, if you were still working corporate and you could see yourself now, what would surprise you the most?
Pedro Bermudez (25:06)
geez. I think
It's the identity shift that I've had. So I'm not afraid of anything now. Like in terms of like experimenting, doing things. When you work in a corporate job, you're given these guide guide rails that you have to follow. And if you go outside of them, you pretty much get shit on by somebody. I push the limits now. Because I understand that on the other side of that boundary, there may be a really big reward.
And the downside of making a mistake, it's not that bad. You're playing with house money at that point.
Steven Weinstock (25:37)
Wow, very powerful, Pedro.
Pedro Bermudez (25:38)
Yeah.
Steven Weinstock (25:40)
I'm gonna wrap up. Tell everybody here how they can reach out to you. You know, what should be going on in their life that would make reaching out to you be a a good next step.
Pedro Bermudez (25:53)
Yeah, I mean if if you feel like you deserve more out of like your time and your pay doesn't align with your standards, you want to spend more time with family, you want to be able to work from anywhere in the world. I mean, I just came back from France, and I think last time we spoke, Steve, and I was in Peru. And the time before that, it was Costa Rica. Like you can do this from anywhere. Like if you want that lifestyle of freedom, look into this because y this has been around for 20 years. This isn't new. Like FBA has been around for 20 years.
It's just the way that you do it has shifted over time. And if you tap into the right way of doing it, you'll make money. The way to find me, it's really simple. You can look me up on I'm on I'm everywhere. You can look me up on Instagram. I I don't know if you share links in your in your podcast,
Steven Weinstock (26:34)
Yeah,
Pedro Bermudez (26:35)
but yeah, you
Steven Weinstock (26:35)
we do,
Pedro Bermudez (26:35)
can just grab it. I'm on LinkedIn, just look me up as Pedro Bermudez. I'm on YouTube, you can look me up as the same name. Just type Amazon after it, and I should pop up. I'm on Instagram as well. You can look me up by name.
Or you can look me up at income.savvy and you'll be able to find me there as well. So I'm I'm pretty much at and everywhere.
Steven Weinstock (26:53)
Yeah, we post the podcast. it's mostly most of the audience is audio and that gets syndicated to all the platforms. Apple, Spotify, iHeartRadio, et cetera. you know, gets syndicated through what's called an RSS feed. the full video episode, this recording is gonna be on YouTube. that doesn't do as well. I I find, you know, for every one view on YouTube
It equals to I would say about a hundred audios.
Pedro Bermudez (27:20)
Nice.
Steven Weinstock (27:21)
it's a real
shift from people watching the episode then listening to the episode. That's why I don't care about you know, brushing my hair before the episode or not, since most people are not are not looking. but what we do is we
Put these as short clips, you know, YouTube Shorts, TikTok, and those go on like I said, YouTube, TikTok, Instagram, Twitter, or X. so those those get a lot of views. It's the short clips that that get a lot of the views. So
Pedro Bermudez (27:50)
Nice.
Steven Weinstock (27:50)
yeah, we're on all the platforms.
we'll put all your links in the show notes. Pedro, it was great talking to you. this really was
This really was like a master class, learning from you. part of the reasons I started this podcast originally was to enhance my brand. but after a few short episodes, I realized that I gained so much value from speaking to people across all industries, all different aspects, all different types of people. And even if nobody heard this conversation after today.
the value I get is really tremendous. And that's the reason I I keep doing this. I I get to have the conversation without, you know, looking at my phone, or at least not looking too much at the phone, without anyone being you know interrupting us. So it's really, you know, a good twenty, thirty minute conversation. And, you know, I get to stay friends with most of you guys afterwards. So I really appreciate it.
Pedro Bermudez (28:43)
Yeah, that's that
that's awesome, man. No, that's cool. And if you want any tips for your LinkedIn, hit me up, man. I'll I'll tell you exactly how to create enough curiosity to drive thousands of views every day.
Steven Weinstock (28:53)
yeah,
I'm active on LinkedIn. You know, sometimes I'm more active and sometimes I'm less active. but I'm definitely gonna hit you up offline for some tips and I will keep shouting you out on LinkedIn every time you give me a tip and it works. Pedro, thank you so much
Pedro Bermudez (29:07)
Uh-huh.
Steven Weinstock (29:08)
for being so open about all the numbers and the mistakes. That's another episode of the Wealth Clock. If you got some value from this, please share it, like it, subscribe.
And Pedro, thank you so much for coming on.
Pedro Bermudez (29:21)
Thank you, Steven. It was awesome.
About Pedro Bermudez
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